Barbara is Baker Professor of Marketing and the Director of Baker Retailing Center at The Wharton School at the University of Pennsylvania. Prior to rejoining Wharton in 2011, Barbara served as the Dean and Schein Professor of Marketing at the School of Business Administration, University of Miami (from 2007 to 2011). Before becoming Dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also Vice Dean of the Wharton Undergraduate program.
Barbara is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment, and patient decision-making. She has published more than 60 articles in leading academic journals. Between 1982 and 2006 (years an analysis was completed), Kahn was the world’s seventh most published author of articles in the most prestigious marketing journals. She co-authored Grocery Revolution: The New Focus on the Consumer and recently published Global Brand Power: Leveraging Branding for Long-Term Growth.
Barbara has been elected president of ACR, elected president of JCR Policy Board and selected as a MSI Trustee. She was also AE at JCR and JM. She is currently an AE at Marketing Science. She is or has been on the editorial boards of the JMR, Marketing Science, JM, JCR, JBDM, and Marketing Letters.
Barbara received her PhD, MBA and MPhil from Columbia University, and a BA from University of Rochester.
