David A. Asch

David A. Asch, MD, MBA

asch@wharton.upenn.edu
  • Titles:
  • Senior Vice President for Strategic Initiatives, University of Pennsylvania
  • John Morgan Professor of Medicine - Perelman School of Medicine
  • Professor of Health Care Management and of Operations, Information and Decisions at the Wharton School
  • Professor of Medical Ethics & Health Policy
  • Education:
  • The Wharton School, University of Pennsylvania, MBA
  • Cornell University Medical College, MD
  • Harvard College, AB, Philosophy

David Asch is the Senior Vice President for Strategic Initiatives at the University of Pennsylvania. Previously, he served Senior Vice Dean at the Perelman School of Medicine and as the Executive Director of the Penn Medicine Center for Health Care Innovation. His research aims to understand and improve how physicians and patients make medical choices, including the adoption of new pharmaceuticals or medical technologies, the purchase of insurance, and personal health behaviors. His research combines elements of economic analysis with psychological theory and marketing in the field now called behavioral economics. He is the author of more than 500 published papers.

He created and from 2001 to 2012 directed the Center for Health Equity Research and Promotion—the Department of Veterans Affairs’ national center to support vulnerable populations and reduce racial disparities. He created and from 2001 to 2014 directed the RWJF Health & Society Scholars Program at the University of Pennsylvania.  From 1998 to 2012 he was Executive Director of the Leonard Davis Institute of Health Economics.

Dr. Asch has received best paper of the year awards from the Society for Medical Decision Making (1997), the Society of General Internal Medicine (2010), the American Risk and Insurance Association, the British Medical Journal (2010), the American Journal of Public Health (2013), and Academy Health (2016, 2020, and 2022).  Dr. Asch received the Alice Hersh New Investigator Award from AcademyHealth (1997), the Outstanding Investigator Award from the American Federation for Medical Research (1999), the Research Mentorship Award from the Society of General Internal Medicine (2004), the VA Under Secretary’s Award for Outstanding Achievement in Health Services Research (2008), the Alpha Omega Alpha Robert J. Glaser Distinguished Teacher Award from the Association of American Medical Colleges (2009), the John M. Eisenberg National Award for Career Achievement in Research from the Society of General Internal Medicine (2010), the David E. Rogers Award from the Association of American Medical Colleges (2019), the Uwe Reinhardt Distinguished Career Award from AcademyHealth (2020). He is an elected member of the Association of American Physicians and the National Academy of Medicine.

2017 JAMA cardiology Sinnenberg L, Asch DA, Merchant RM
Regarding Twitter as a Potential Data Source for Cardiovascular Disease Research-Reply.
2017 The New England journal of medicine Chaiyachati KH, Asch DA, Grande DT
Patient Inducements - High Graft or High Value?
2017 Health affairs (Project Hope) Bates DW, Sheikh A, Asch DA
Innovative Environments In Health Care: Where And How New Approaches To Care Are Succeeding.
2017 Annals of the American Thoracic Society Kohn R, Madden V, Kahn JM, Asch DA, Barnato AE, Halpern SD, Kerlin MP
Diffusion of Evidence-based Intensive Care Unit Organizational Practices. A State-Wide Analysis.
2016 JAMA Merchant RM, Volpp KG, Asch DA
Learning by Listening-Improving Health Care in the Era of Yelp.
2016 Healthcare (Amsterdam, Netherlands) Liu T, Asch DA, Volpp KG, Zhu J, Wang W, Troxel AB, Adejare A, Finnerty DD, Hoffer K, Shea JA
Physician attitudes toward participating in a financial incentive program for LDL reduction are associated with patient outcomes.
2016 JAMA cardiology Sinnenberg L, DiSilvestro CL, Mancheno C, Dailey K, Tufts C, Buttenheim AM, Barg F, Ungar L, Schwartz H, Brown D, Asch DA, Merchant RM
Twitter as a Potential Data Source for Cardiovascular Disease Research.
2016 American journal of health promotion : AJHP Kullgren JT, Troxel AB, Loewenstein G, Norton LA, Gatto D, Tao Y, Zhu J, Schofield H, Shea JA, Asch DA, Pellathy T, Driggers J, Volpp KG
A Randomized Controlled Trial of Employer Matching of Employees' Monetary Contributions to Deposit Contracts to Promote Weight Loss.
2016 Journal of general internal medicine Patel MS, Patel N, Small DS, Rosin R, Rohrbach JI, Stromberg N, Hanson CW, Asch DA
Change In Length of Stay and Readmissions among Hospitalized Medical Patients after Inpatient Medicine Service Adoption of Mobile Secure Text Messaging.

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