The latest Instagram influencer frontier? Medical promotions.
Although they have massive followings, Moreno distinguishes influencers from celebrities through what he calls the “social network proximity.” Celebrities are people we project fantasies on, while influencer communities make those fantasies attainable because “they are based on some kind of emotional linkage.”
Zeke Emanuel & Justin Bekelman: Unproven medical treatments cost us lives and money. Let research tell us what works.
We shouldn't strong-arm insurers — and all of us who pay premiums and taxes — into paying for unproven treatments. Let research guide our health care.